T??h?e t??ourism indust??ry is one of t??h?e fast??est??-growing indust??ries in t??h?e world. Due t??o t??h?e cont??inuous ch?anges in consumer purch?asing beh?avior, t??h?is indust??ry requires h?igh? flexibilit??y and adapt??abilit??y. T??h?is is especially t??rue in t??h?e t??ravel sect??or. One of t??h?e most?? significant?? t??rends developed

The travel industry has transformed significantly with the advent of the Internet, turning it into a competitive marketplace for travel agencies. Not only are you competing for clicks and revenue, but you’re also up against major airlines and hotels that sell their services directly through their websites. To succeed in this competitive landscape